Working with ideapark we lead the user experience efforts in building Red Wing Shoes a custom solution to provide each of their independent shoe stores with a website. After meeting with store owners and corporate marketing staff we architected a solution that allowed store owners to build and publish their own site. Today, each Red Wing Shoe Store has an individual website with it’s own domain, search engine-optimized content relevant and accurate for their store, and promotional tools with analytics to aid in their independent marketing efforts.
An Agency Bent On Channeling Focus
