Tag Archives: strategy
Timeless American clothing? Buck Mason delivers.
Over the course of the past year, we’ve dedicated a fair amount of time to covering the major players in online apparel — from e-thrift stores like Tradesy and Threadflip to the designer clothing rental platform Rent the Runway. These …
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An email that stands out in a crowded inbox
Interesting fact: while a good average is only about 35 characters, subject lines might be the most crucial aspect of email copywriting. And though it certainly doesn’t have to be, it’s an interesting trend. So how do we define a …
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Spam Mobile Site
Since it’s introduction in 1937, Spam has been the quintessential lunch meat in America. BBDO Proximity invited us to help design the user experience for a mobile representation of the brand phenomenon. We aimed to bring as much of the …
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Give your copy a conversion facelift
Our passion for copywriting has us spending a few hours a week reading about best practices, personal experiences and advice from the absolute experts in the field. For us —as well as many of the writers and bloggers we follow— …
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Common copywriting blunders—and how to avoid them
Writing isn’t for everyone. Yet everyone needs copy. Whether you’re in sales or tech, advertising or marketing, chances are you have been in dire need of some persuasive copywriting at some point. While many argue that copywriting is an artform, we …
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Encouraging news for brands using Twitter
Social media, particularly in its relationship to marketing and advertising, has its fair share of critics and naysayers. And surely, some have strong arguments. Contentions include, but are not limited to: 1) it just creates online “noise” and clutter; 2) …
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Copywriting Tips 101
In a fiercely competitive market, it may be extra difficult to make your copywriting skills stand out. So when UPrinting compiled a “how-to” list for marketing writers of all types and levels of experience, we felt inclined to share the …
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SEO copywriting etiquette for 2013
On Wednesday, we had the pleasure of learning a few of the tricks of the SEO & analytics trade at MnSearch’s Search Snippets #4 seminar. Needless to say, the event and its talented speakers really rekindled our curiosity and ambition …
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How to give your company its tone of voice
Startup or corporation, two employees or two thousand, we’re probably safe in assuming that your business has an online presence. And if it’s optimizing its potential reach, your message is carried to audiences via website, Facebook, Twitter, a blog, Pinterest, …
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Inc. shares five social media resolutions for 2013
While we’re a little bit late for the New Years celebration, we couldn’t help but earmark John Brandon‘s fresh take on social media improvements for 2013, as featured in Inc. Magazine. So, without sliding any further into the year without …
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