Tag Archives: research
How social media is used around the globe
Last week, the Pew Research Center published an extensive survey detailing how, and for what purposes, social media is used throughout the world. Of the 21 countries involved in the study, Pew reports majorities in 17 countries use their social …
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Study shows children’s technology usage soaring
Last week, Mashable showcased some pretty eye-catching statistics regarding children and their media usage trends. For most parents, the announcement of their teens and tweens becoming increasingly active would be exciting news. However, the skyrocketing activity that’s at the center …
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Are Small Businesses Apathetic About Social Media? – eMarketer
Social media marketing is popular but not critical. Uptake of social media marketing among small and medium-sized businesses has become widespread. Research has suggested it’s a cost-effective, easy-to-use marketing channel that can boost customer acquisition as well as fulfill other marketing goals. But most …
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