Target.com Virtual Bundles

Target

Challenge

Provide the merchandising team the ability to offer virtual bundle functionality to market items sold as a bundle, increasing the user’s purchase, but saving the guest money by purchasing the items together.

Solution

Working as a part of a larger team, we played an integral role creating the overall user experience and informing the end design.

Results

Launched in time for holiday, the virtual holiday bundle has been released and has several future enhancements scheduled for rollout.