Target’s website began to develop a varied number of promotion types – bundled prodcuts, sales, clearance items, buy-one-get-one, free shipping, temporary price cuts, and so on. Each promotion type was displayed differently to user, with no consistency across listing pages, search results, product details or checkout flows.
Working as a part of a larger team, we played an integral role in defining the three primary visual indicators that communicate each type of promotion.
While still rolling out, the various promotional efforts now have a consistent visual style in which they’re presented. These indicators have resonated with users in testing environments, and will hopefully help to improve the user’s overall shopping experience on target.com, driving further sales.