Since it’s introduction in 1937, Spam has been the quintessential lunch meat in America. BBDO Proximity invited us to help design the user experience for a mobile representation of the brand phenomenon.
We aimed to bring as much of the desktop experience to the small screen, providing an optimal experience for mobile users. Unable to replicate the entire site, we broke it down, brought Sir Can-A-Lot along and pieced together a usable mobile solution.
Today Spam’s mobile website is as fun and easy to use as the product itself, cementing Spam as a household name for a new generation. We’re humbly honored to be a part of it.