Jennie-O Turkey Biggest Loser Facebook Campaign

Jennie-O
BBDO

Challenge

Leverage the Jennie-O Turkey sponsorship of NBC’s American’s Biggest Loser in a campaign to increase brand interaction.

Solution

Engineered a social media campaign encouraging users to submit photos of their “Lamest Breakfast”.

Results

The Biggest Loser tie in was more that much more effective by leveraging the media tie-in to increase exposure and engage users in a Jennie-O branded environment.