Attract new talent and increase job applications by featuring stories about real employees and the possibilities that await at 3M.
- Developed a unique visual to display stories, tying together the inventor / employee, theinnovation they developed and the products that resulted.
- Innovated an entirely new mechanism to collect and curate mentions of 3M innovationsin the news and display them to site users, demonstrating the popularity of 3M in the
- Culled the existing 24 page job application process down to 7 while still meeting thedemands of internal job application workflow.
- Worked with a search engine optimization firm to attract search traffic to the site, wherenone had been present prior.
Increased job applications, job application conversions increased, caliber of job applicants increased.