3M Careers

3M

Challenge

Attract new talent and increase job applications by featuring stories about real employees and the possibilities that await at 3M.

Solution

Multi-faceted:

  1. Developed a unique visual to display stories, tying together the inventor / employee, theinnovation they developed and the products that resulted.
  2. Innovated an entirely new mechanism to collect and curate mentions of 3M innovationsin the news and display them to site users, demonstrating the popularity of 3M in the

    press.

  3. Culled the existing 24 page job application process down to 7 while still meeting thedemands of internal job application workflow.
  4. Worked with a search engine optimization firm to attract search traffic to the site, wherenone had been present prior.

Results

Increased job applications, job application conversions increased, caliber of job applicants increased.