With almost 50 millions users, Pinterest has carved out a sizable niche in the corner of the social media playground. Yet with an overwhelming majority of pinboards dedicated to food and drink recipes, DIY crafts, apparel, and home decor, it’s …
Read More
Over the course of the past year, we’ve dedicated a fair amount of time to covering the major players in online apparel — from e-thrift stores like Tradesy and Threadflip to the designer clothing rental platform Rent the Runway. These …
Read More
Interesting fact: while a good average is only about 35 characters, subject lines might be the most crucial aspect of email copywriting. And though it certainly doesn’t have to be, it’s an interesting trend. So how do we define a …
Read More
The National Day of Civic Hacking is a countrywide event that aims to unite citizens, software developers, and entrepreneurs alike. The goal? “To collaboratively create, build, and invent new solutions using publicly-released data, code and technology to solve challenges relevant …
Read More
Most people have experienced at least one of those Murphy’s Law health scenarios, when anything that can go wrong with your body, does go wrong — at the worst time possible. These untimely ordeals seem to conveniently crop up amidst …
Read More
Social is synonymous with engaging, and media platforms should be no exception. And while not every brand has the budget or the clout to trigger 58,000 #Clydesdales hashtag mentions over the course of a sporting event, the principles and techniques …
Read More
Litterati, as its website so eloquently describes it, is at the intersection of “technology, social awareness and art.” If that sounds pretentious or lofty, hold your criticism for a moment and continue reading. Founded by entrepreneur Jeff Kirschner, Litterati is …
Read More
Since it’s introduction in 1937, Spam has been the quintessential lunch meat in America. BBDO Proximity invited us to help design the user experience for a mobile representation of the brand phenomenon. We aimed to bring as much of the …
Read More
When the first iPads fell into the hands of eager consumers in April 2010, magazine publishers were faced with the proverbial choice to sink or swim. They needed to find a consistent way to generate revenue from tablet users, which …
Read More
Our passion for copywriting has us spending a few hours a week reading about best practices, personal experiences and advice from the absolute experts in the field. For us —as well as many of the writers and bloggers we follow— …
Read More